Starting soon, you’ll be able to stream Severance, Ted Lasso, and other popular Apple TV+ shows on a new platform: Amazon’s.
Amazon and Apple have announced that Apple TV+ will soon become a channel on Prime Video, allowing Amazon users to sign up for Apple’s streaming video service without ever leaving the Prime Video interface.
Apple TV+ will make its Prime Video debut “later this month,” according to Amazon.
The cost for the Apple TV+ add-on via Amazon Prime Video will be $9.99 a month, the same price as a standard Apple TV+ subscription.
The move makes sense from a number of angles. Cord-cutters who are already on Prime Video won’t need to switch apps or track another bill to stream Apple TV+ shows, while Amazon can expand its selection of Prime Video channels, giving users one more reason to stick with the platform.
Finally, Apple can work on growing its Apple TV+ subscriber base by offering the service through another—and very large—venue.
While Apple TV+ has its fair share of hit shows, the service as a whole still lags far behind its biggest competitors.
According to a recent JustWatch survey, Apple’s share of the U.S. streaming market sits at about 8 percent, putting it neck-and-neck with Paramount+.
Leading the pack are Amazon Prime Video and Netflix, which command 22 and 21 percent of the U.S. streaming market respectively , the JustWach survey says.
Apple TV+ has a number of buzzy shows teed up over the coming months, including Disclaimer with Cate Blanchett and Kevin Kline (set for October 11), a second season of Shrinking starring Jason Segal and Harrison Ford (October 16), Before, a 10-episode thriller lead by Billy Crystal (October 25), and a new season of Silo with Rebecca Ferguson (November 15).
There’s also the much-anticipated second season of Severance, which is slated to bow in January.
Author: Ben Patterson, Senior Writer, TechHive
Ben has been writing about technology and consumer electronics for more than 20 years. A PCWorld contributor since 2014, Ben joined TechHive in 2019, where he has covered everything from smart speakers and soundbars to smart lights and security cameras. Ben's articles have also appeared in PC Magazine, TIME, Wired, CNET, Men's Fitness, Mobile Magazine, and more. Ben holds a master's degree in English literature.