Your Fire TV just became an artist, with Amazon unleashing an AI-powered feature that allows supported Fire TV devices to generate art based on a voice prompt.
First announced during its big hardware reveal last fall, Amazon’s AI Art feature only works with the company’s latest and most powerful Fire TV sticks and televisions, and for now it’s only in public preview.
But if you’re the owner of a second-generation Fire TV Stick 4K Max or a Fire TV Omni QLED Series set, you can start creating custom AI art for your TV’s Ambient Experience background.
To get started, just open Fire TV’s Ambient Experience and give Alexa a prompt—something along the lines of, “Alexa, create a background of an astronaut exploring the surface of Venus.”
Once you give Alexa the prompt, Amazon’s Titan Image Generator model will create four AI-generated images based on your idea.
Like what you see? Just elect one of the images and—if you like—tweak it with some additional modifiers, such as “Impressionistic,” “Colored Pencil,” or “Fantasy.”
Finally, you can assign the finished artwork as your Fire TV background image, and you can also save the picture to Amazon Photos.

Once your Fire TV has generated some images, you can tweak them by selecting a modifier such as “Impressionistic” or “Colored Pencil.”
Amazon
You can send Amazon feedback about the image by giving it a “thumbs up” or “thumbs down.”
Here’s a list of suggested AI Art prompts supplied by Amazon:
- Alexa, create an image of Stonehenge at sunset
- Alexa, create a background of a rapid river in Antelope Canyon
- Alexa, create a background of a medieval castle on Mars
- Alexa, create an image of a colorful sci-fi landscape
- Alexa, create an image of a tranquil lake surrounded by mountains
- Alexa, create a background of a cyberpunk city in Yosemite
- Alexa, create a painting of a fairy landscape
- Alexa, create an image of cherry blossoms in the snow
- Alexa, create a picture of a treehouse in the forest
- Alexa, create a background of an underwater village
- Alexa, create a picture of a hidden temple in a rainbow jungle
Fire TV’s new AI Art feature is part of Amazon’s overall generative AI push, which the e-tailing giant detailed during its annual hardware event last September.
Front and center at that event was a generative AI-powered Alexa that can carry on free-flowing and open-ended conversations, as well as perform tasks such as writing invitations, stories, or even poems. The LLM-aided Alexa will also be able to control smart devices using naturalistic voice commands.
Nice, but there have also been hints that Amazon might charge extra for Alexa with generative AI abilities.